Many businesses use social media networks to connect with consumers (B2C), but did you know certain social media sites can be used to connect with other businesses (B2B)? If your company’s focus is business-to-business sales, you should be using LinkedIn. You may be using Facebook and Twitter to connect with individual consumers, but LinkedIn can connect you with other businesses. Keep reading to find out how you can boost B2B sales with LinkedIn. And try erp app development to control your marketing performance.
Create and share valuable content on LinkedIn.
In order to attract visitors to your website, you need to continually generate interesting and useful content to share. If your company doesn’t already have a company blog, you need to create one. Be sure to add blog posts regularly. Give people a reason to keep coming back to your website. Not only will this help your search engine results, it will give you fresh, new material to share on LinkedIn. Plus, you’ll gain credibility in the industry. Provide riveting content, share it on LinkedIn, drive traffic, and increase B2B sales.
Encourage employees to share content on LinkedIn.
We are so used to being bombarded with advertisements. People are less interested in what companies have to say about themselves. We trust what other people have to say about a company/brand/product/service. You know you need to offer something of value in order to catch consumers’ attention. In addition to sharing valuable content on your company’s LinkedIn page, encourage employees to share company blog posts on their personal LinkedIn profiles. If they’re not already on LinkedIn, get them all to create their profile. If necessary, provide training so they know how to use social media for business. It’s important for employees to share your content because people are more likely to read something a person recommends than read what a company or brand suggests, especially if it’s someone they know personally. Plus, each time another employee shares a blog post, your reach expands exponentially. You want to reach as many people as possible. Get your employees involved, reach a larger audience, and increase B2B sales.
Join LinkedIn groups and participate in group discussions.
If you want to increase B2B sales, don’t just rely on your company page. Join LinkedIn groups and get involved. Participate in group discussions and interact with others in the industry. When other people ask questions, answer them promptly to demonstrate the quality service you provide your customers. Gain credibility and trust. Maintaining activity in relevant LinkedIn groups will help you attract more prospects. Impress prospects by demonstrating your commitment to your clients.
This is also a great way to get feedback from relevant audiences. Listen to what other group members have to say. Pay attention and let them know that you value them and their perspectives. Show an interest in what they have to say. Others will join the group and see an engaging and interesting conversation full of useful information.
If you’re looking to boost your B2B sales, you need to use the right social media network for the job. LinkedIn generates more B2B leads than Facebook and Twitter. Understand what each social media network has to offer so you can use them effectively. LinkedIn is a critical networking tool for any business. Use LinkedIn to increase B2B sales.